Myriad Pictures has tapped Richard Loncraine to direct Morgan Freeman and Diane Keaton in Life Itself, a comedy based on the Jill Ciment novel Heroic Measures. Charlie Peters wrote the screenplay, about a long-married NY couple who find themselves swept into an emotional and comical real estate bidding war when they put their beloved downtown apartment on the market — and must come to terms with the possibility of moving from the home where they have spent most of their adult lives. Freeman and Lori McCreary’s Revelations Entertainment will produce with Latitude Productions. McCreary, Curtis Burch, Peters and Tracy Mercer are producing, and Freeman will executive produce. Myriad’s Kirk D’Amico and David Ducar negotiated international sales rights to the film and the company is introducing the project at Cannes. Its slate here includes Emanuel And The Truth About Fishes starring Kaya Scodelario and Jessica Biel; The Disappearance Of Eleanor Rigby: Him And Her with Jessica Chastain and James McAvoy; Life Partners with Leighton Meester, Adam Brody, and Gillian Jacobs; and the Derek Martini-directed The Curse Of Downers Grove with Bella Heathcote, Lucas Till and Kevin Zegers. CAA and WME Global co-rep North American rights to Life Itself.

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